Does Your Image Project What You Do?
Posted on 23rd Nov 2011 by Mark Eslick
What people see of your company in print, online and face to face, and through your staff, says a great deal about your organisation.
Your brand needs to stand up and attract customers, negotiate with suppliers and above all make a profit in order to succeed.
Your brand plays a vital role in this process. By creating a strong brand and projecting a powerful image this will attract new and potential customers and give you the upper hand in business negotiations.
If you don\'t apply this theory then your competitors could be already doing this and taking away your business!
Brand is more than just a logo!
Your brand is the heart of your business. It\'s how the identity is integrated into everything you do in the business - your logo, company stationery, the sign above the door, your website, newsletter, leaflets, brochures, presentations, vehicle signage, exhibition displays, newsletters, down to christmas cards.
What the customer sees when they make contact in person, or on the phone, via email and the website is integrated branding that flows seamlessly through everything.
How does the staff first respond to a customer enquiry, these are all very important and leave a lasting impressions, good or bad. You have to ask yourself, will they want to visit you again?
Brand is everything!
Your brand must be easily recognisable, you must be understood, who you are, what service you provide, with a common theme integrated, as ultimately your image branding says everything about your company. Whether you are a small start up business or an existing business that requires a total rebranding across your company, talk to Mark Eslick Graphics and we\'ll effectively deliver your branding on time and budget.
Take a look at some of our branding examples, click here.