Mark Eslick Graphics Ltd Newsfeed

Why Social Sharing Buttons Help with SEO!

Fri, 20 Jan 2012 09:42:30 +0000

It has been proved recently that social sharing button has increasingly become one of the most effective ways for online branding. It helps to drive more traffic than any other source, which proves how important this feature has become.

Content on any website is king in today's world of business. Competition from all businesses is making further demands on us all. To set yourself apart from your competitors consider adding social sharing buttons on your business blogs and make regular updates. To improve content consider the following:-

1/ User Experience.

Consider the reader of your article, can they easily find the article. Is the article of interest, can you improve the content. Articles should be in date order.

Including the social share buttons can mean customers can access the links and share to like minded people, easily and quickly.

2/ Improve Brand Visibility

This is a long term goal to improve content regularly and attract a following of customers. Passion and understanding of your business is what is needed to keep this going. The content will begin to rank organically in the search engines. All this will improve your 'brand' exposure.

3/ Social Signals

Social media is all important in the search engine rankings, if a link is shared frequently the search engines will determine the importance and value so ranking it higher than others. By adding the social media buttons the likelihood is that the search engine results will improve.

To read the full article click here

Why Keeping Local Business is good for Britains Economy!

Fri, 13 Jan 2012 03:18:25 +0000

Our british designers can lead the country out of the current economic doldrums!

By keeping local business going through these tough times we can stimulate growth.

Over the last 20 odd years many good manufacturing businesses have fallen by the wayside. Today across the length and breadth of britain many skilled craftsmen are still found in their industrial units churning out everything from engineering components to cabinet makers, rubber moulds to fabrications. These companies have been the lifeblood of the british economy for over a century, and they will survive because they will constantly evolve and change with the times. Innovation is the key to staying alive, and being able to change with the times. These are the main advantages of smaller companies, unlike large organisations that take longer to adapt and this can result in failure.

Maybe if we can get everyone in Britain to 'Buy British' and keep our domestic market intact we would be doing the economy some good! On the other hand we are reminded that this does not fare with the economy of scales and accessing the global market with exports and imports.

We bought more than we sold!

In 2011 in Britain we bought £97billion more goods from outside the country that we sold to them, this is the biggest shortfall since 1980 and the largest trade deficit in thirty years!

One major positive testament to British expertise is our ability to provide innovation in niche markets like the new Airbus manufacturing plant in North Wales and the design and engineering facilities in Bristol.

Britain has always been strong on design and innovation, and this will ultimately play an important part in our future and push our economy out of the current downturn.

Our only conclusion is to stimulate our growth by growing our industrial manufacturing, increasing employment, buy more from our local businesses, industrial, manufacturing including local farms shops and support our local businesses and the effect would be a positive one!

Entrepreneurial Spirit

Fri, 06 Jan 2012 10:24:38 +0000

The world we once new is changing. The realisation across every walk of life is that excess in our lives will lead to disaster and common sense will prevail.

Over the last decade we have seen cheap credit, cheap goods from asia and the far east, and at home a bureaucratic and bloated public sector have all lead the uk and the western world to its knees.

The internet has enabled better communication for everyone, recently the introduction of social media has also given us all an open playing field for the east and west to do business. Entrepreneurs have been able to adapt and work with these changes and have become more creative, passionate and hard working.

Entrepreneurs represent a major percentage of the SME in the business sectors and whilst creating employment for themselves they make a huge impact to the employment market.

The West must now concentrate on finding the means to support the lives we have become accustomed to. To do this we need to raise the bar of efficiencies, support manufacturing and export, and be more protective of our core competencies. Bring on the entrepreneurs! 

Promotional Videos-Say something online!

Tue, 03 Jan 2012 09:28:09 +0000

For most clients, first impressions count, and that means a lot. This decides whether or not that client goes on to do business with you, or not. Now we are in the 21st Century, plain, text-based websites are out of fashion! So, how can you turn more of your websites' visitors into clients? Well, it's simple, the answer is create a promotional video. Here are the benefits:

If a picture paints a 1000 words, then the benefit of your own video is obvious
Grab and hold your visitor's attention
Customers like to see things explained visually
Potential customers like to "associate" with you - gains credibility.
Puts you one step in front of your competition
Adds impact to your Website

Let us help you to create your online video.

Roberts Chemicals - Remote access to chemical sourcing and supply

Fri, 23 Dec 2011 11:04:02 +0000

Mark Roberts commissioned Mark Eslick Graphics to initially develop a corporate identity including branding which could be used throughout all the promotional literature and the company website. The theme had to be different from other companies within the chemical industry but to also provide informative content in a novel way. It was agreed that a global theme was introduced on the home page by way of a rotating tear drop of images which enabled a click through to the relevant web pages. In addition a 2 minute video was created by way of an introduction to the company services made directly from Mark Roberts. Click here to visit the website.

Does your image project what you do?

Wed, 23 Nov 2011 09:28:41 +0000

What people see of your company in print, online and face to face, and through your staff, says a great deal about your organisation.
Your brand needs to stand up and attract customers, negotiate with suppliers and above all make a profit in order to succeed.
Your brand plays a vital role in this process. By creating a strong brand and projecting a powerful image this will attract new and potential customers and give you the upper hand in business negotiations.
If you don\'t apply this theory then your competitors could be already doing this and taking away your business!

Brand is more than just a logo!
Your brand is the heart of your business. It\'s how the identity is integrated into everything you do in the business - your logo, company stationery, the sign above the door, your website, newsletter, leaflets, brochures, presentations, vehicle signage, exhibition displays, newsletters, down to christmas cards.
What the customer sees when they make contact in person, or on the phone, via email and the website is integrated branding that flows seamlessly through everything.
How does the staff first respond to a customer enquiry, these are all very important and leave a lasting impressions, good or bad. You have to ask yourself, will they want to visit you again?

Brand is everything!
Your brand must be easily recognisable, you must be understood, who you are, what service you provide, with a common theme integrated, as ultimately your image branding says everything about your company. Whether you are a small start up business or an existing business that requires a total rebranding across your company, talk to Mark Eslick Graphics and we\'ll effectively deliver your branding on time and budget.

Take a look at some of our branding examples, click here.

QR Codes-What are they?

Wed, 23 Nov 2011 09:28:24 +0000

QR Codes stand for "Quick Response' and are 2D barcodes that can be reproduced on any printable surface to store your website hypertext links. These codes are then scanned by any Smartphone (or any other mobile device) that has had QR Code Reader Software installed on it. What happens next depends on exactly what data has been embedded in the code, but if this is your website it will open the link from your phone. This is a cool and easy way to connect to your company website, and is fast becomming more and more popular.

By-Pass Website - Creation of new cms website for client control & updates

Wed, 23 Nov 2011 09:27:35 +0000

By-Pass vehicle training employed Mark Eslick Graphics to recreate their existing website into something that could be regularly updated by the company as and when required. Individual course dates needed to be regularly changed and updated, so it was agreed that a taylored cms (content management system) was created to suite the client needs. The overall imagery of the new website was created to give a fresh, clean and friendly feel to appeal to existing and potential hgv, arctic, rigid and forklift drivers within the Hampshire and surrounding areas. Photographs were also taken at the site within the training room, the warehouse and outside areas. A company brochure was also created with an online download version added to the website.